Dan B. Carlos · The Campaign Roadmap
A 45-Day Plan To Earn Surrey’s Trust.
This is not a countdown filled with noise. It is a public sequence for introducing the team, explaining the platform, listening across Surrey, showing the work, and helping every resident make a clear voting plan.
Every phase ends with something residents can see or verify.
Listen Before AnsweringStart with the experience behind the issue.
Explain Who Can ActName the City lever, partner, and honest limit.
Report What HappenedGive Surrey a visible next checkpoint.
What This Plan Is Designed To Do
Give Every Week A Public Purpose.
The campaign should become more useful as Election Day approaches—not louder and harder to follow. Each phase adds information residents can use: who Dan is, what the team stands for, what City Hall can actually do, what Surrey is asking, and how to vote.
Seven Phases · One Public Sequence
From Introduction To Election Day.
Every phase has a purpose, a short list of actions, and a proof point. That makes the plan easier for residents to follow—and harder for the campaign to treat as a private checklist.
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01
Build the trust foundation.
Begin by telling Surrey who Dan is, how the campaign will operate, and what residents should expect when they reach out.
What The Campaign Will Do- Publish Dan’s full community biography and service record.
- Make campaign contact, privacy, and participation information easy to find.
- Introduce the service standard: show up, explain, and report back.
What Residents Should Be Able To SeeThe campaign’s people, standards, contact routes, and privacy commitments are public and understandable.
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02
Explain the agenda in plain language.
Move beyond slogans by showing the action, City lever, partner, and public measure behind every major commitment.
What The Campaign Will Do- Publish all eight platform commitments with practical first steps.
- Give residents and business owners clear views of the issues that affect them.
- Name where City Hall can lead and where another government or agency must participate.
What Residents Should Be Able To SeeEvery commitment identifies what will be done, who must help, and how residents can check progress.
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03
Listen in public.
Take the campaign into neighbourhoods and community spaces so the agenda is tested against everyday experience.
What The Campaign Will Do- Hold open community conversations and welcome difficult questions.
- Collect recurring concerns without publishing anyone’s private information.
- Invite residents to identify what is missing, unclear, or disconnected from daily life.
What Residents Should Be Able To SeePublic notes summarize the questions heard, the issues that repeat, and what the campaign needs to answer next.
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04
Show the work behind the promise.
Give voters enough context to judge the team, understand municipal authority, and see whether questions receive useful answers.
What The Campaign Will Do- Publish complete profiles for every candidate on the Surrey team.
- Explain what council can decide directly and where responsibility is shared.
- Answer the first round of community questions with source-linked information.
What Residents Should Be Able To SeeResidents can compare candidate experience, platform details, civic authority, and public answers in one place.
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05
Make voting information useful.
Turn election information into a practical plan people can use around work, family, mobility, and everyday schedules.
What The Campaign Will Do- Publish the four advance voting dates and all confirmed voting locations.
- Connect each location to immediate Google Maps directions.
- Point residents to official identification, accessibility, and mail-ballot guidance.
What Residents Should Be Able To SeeVoting information is dated, linked to official City sources, and checked when election guidance changes.
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06
Choose clarity over new promises.
Use the final week to answer outstanding questions, correct changed information, and help supporters communicate respectfully.
What The Campaign Will Do- Repeat the core priorities instead of adding last-minute promises.
- Publish corrections and updated election details as soon as they are confirmed.
- Equip volunteers with clear, respectful answers and direct links to source material.
What Residents Should Be Able To SeeThe final campaign message stays consistent, corrections remain visible, and residents can find the latest answer quickly.
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07
Serve respectfully on voting day.
Election Day belongs to Surrey voters. The campaign’s job is to provide accurate information and respect every person’s choice.
What The Campaign Will Do- Keep official voting information prominent and easy to open.
- Help residents find the right City source when they have an election question.
- Thank volunteers, neighbours, and voters without pressure or confusion.
What Residents Should Be Able To SeeResidents can make their voting decision with clear information, a confirmed location, and respect for their independence.
The Standard Inside Every Phase
A Campaign Rhythm Surrey Can Keep Using.
The election ends. The public-service habit should not. Dan’s standard is a repeatable loop: hear the issue, explain responsibility, verify the facts, and report back in plain language.
See How Council Works- ListenUnderstand the lived pressure.
- ExplainName who has authority.
- VerifyCheck facts and source material.
- ReportPublish the next checkpoint.
Follow Or Join The Work
See What The Campaign Is Doing Next.
Read source-linked campaign news, bring a question, or volunteer for the conversations and practical work that make the roadmap real.